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Digital Marketing Training in Hosur

Unlock Your Potential with Our Comprehensive Digital Marketing Training in Hosur

In a world driven by digital innovation and online connectivity, the ability to harness the power of digital marketing is the key to success. At beta digital marketing, we invite you to embark on a transformative journey that will unlock your full potential in the digital landscape.

Our comprehensive Digital Marketing Courses are carefully designed to equip you with the skills, knowledge, and strategies needed to excel in the dynamic realm of online marketing. Whether you’re a marketing enthusiast, a business owner, or someone seeking to elevate their career, our courses are tailored to meet your specific goals and aspirations.

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Syllabus of Digital Marketing Course

Module Topics Covered

Basics of Digital Marketing
  • Introduction to Online Digital Marketing
  • Importance of Digital Marketing
  • Traditional vs Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility & Engagement
  • Targeted Traffic & Lead Generation

Analysis & Keyword Research
  • Market Research
  • Keyword Research & Analysis
  • Types of Keywords
  • Keyword Research Tools
  • Localized Keyword Research
  • Competitor Keyword Analysis
  • Choosing the Right Keywords

Search Engine Optimization (SEO)
  • Introduction to SEO
  • How Search Engines Work
  • SEO Fundamentals
  • Understanding SERP
  • Google Crawling & Indexing

On-Page Optimization
  • Domain & Hosting Selection
  • Meta Data & URL Optimization
  • Internal Linking
  • 301 Redirect & 404 Pages
  • Canonical Tags
  • H1-H6 Tags Optimization
  • Image & Landing Page Optimization
  • XML Sitemap Creation

Off-Page Optimization
  • Link Building Techniques
  • White Hat vs Black Hat SEO
  • Directory & Social Bookmarking
  • Article, Image & Video Submission
  • Forum, PPT & Classified Submission
  • Business Listing

SEO Updates & Analysis
  • Google Panda, Penguin & Hummingbird
  • Google Penalties
  • SEO Tools & Website Analysis
  • Competitor Backlink Analysis
  • Backlink Monitoring & Reporting

Local SEO & Google Maps
  • Google Business Profile Setup
  • Local Listing & Verification
  • Images, Videos & Map Integration
  • Google Reviews Management

Google Ads (SEM)
  • Google Ads Basics
  • Campaign Setup & Bidding
  • Search, Display & Shopping Ads
  • Video & App Ads
  • Remarketing & Tracking
  • Reports & Performance Monitoring

Social Media Optimization (SMO)
  • Social Media Concepts
  • Facebook, LinkedIn, YouTube, Pinterest
  • Hashtags & Image Optimization

Social Media Marketing (SMM)
  • Facebook Page Creation & Ads
  • Twitter Marketing
  • LinkedIn Branding & Groups
  • Google Plus Marketing

Google Analytics
  • Account Setup & Navigation
  • Audience & Traffic Analysis
  • Real-Time Monitoring
  • Behavior & Conversion Tracking

Webmaster Tools
  • Site Verification
  • Search Queries Analysis
  • External Links & Crawl Errors
  • Sitemaps & URL Removal
  • HTML Improvements

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