Google, Meta and Bing campaigns managed by people who look at your cost per lead every week — not just your click count. Leads start coming in the first week.
When we audit an existing account, it’s almost always one of these. Often all four.
Google spends your budget on searches that were never going to buy. Negative keyword lists are the fastest saving in most accounts.
If Google doesn't know which clicks became leads, it can't optimise. You're bidding blind and paying full price for it.
Someone searched for one specific service and landed on a page about everything. The click is paid for, the lead is lost.
Campaigns launched six months ago and never touched. Search terms change, competitors bid up, your cost per lead quietly doubles.
We recommend the channel that fits your product — not the one we prefer to run.
The highest-intent traffic there is. Someone actively searching for your service, right now. Best starting point for most businesses.
Product listings with image and price directly in search results. Essential for any eCommerce store selling physical goods.
Google's automated campaign across all its properties. Powerful when fed good creative and clean conversion data — wasteful when not.
Video campaigns for awareness and consideration, and for retargeting people who visited but didn't enquire.
Facebook and Instagram for demand generation, lead forms and retargeting. Lower cost per click, needs tighter lead qualification.
B2B campaigns targeted by job title and company size. See our LinkedIn service →
Most visitors don't convert on the first visit. We follow them across Google, YouTube and Meta at a fraction of the original click cost.
Smaller audience, often much cheaper clicks, and a useful second channel once Google is working well.
We build fast, single-goal pages for each campaign. Better conversion rate means a lower cost per lead on the same spend.
Each one needs a different approach to keywords, budget pacing and lead qualification.
Appointment-focused campaigns with call tracking, area targeting and strict compliance on ad claims.
Project and locality-level campaigns with lead qualification built in, so your sales team isn't chasing browsers.
Admission-cycle campaigns built around intake deadlines, course searches and counselling enquiries.
Shopping feed setup, ROAS-based bidding and cart abandonment retargeting.
Location-radius campaigns for footfall, and delivery-order campaigns for online sales.
Long sales cycles handled with search plus remarketing, measured on qualified enquiries, not raw leads.
PPC is the fastest channel there is — but only if the setup is right before the spend starts.
We review your existing account or build a fresh keyword and budget plan with a realistic cost-per-lead estimate.
Campaign structure, ad copy, extensions, negative lists and conversion tracking — all set up before we spend a rupee.
Ads go live, then we review search terms weekly and cut the queries burning budget without producing leads.
Budget shifted to what converts, new campaigns added, and a monthly report tying spend to actual enquiries.
Clicks and impressions are inputs. Cost per lead is the number that decides whether this is working.
| Metric | What It Tells You | What We Do About It |
|---|---|---|
| Cost per click | What you pay for each visitor | Improve Quality Score and ad relevance to bring it down |
| Click-through rate | Whether your ad beats the competition in the auction | Test new headlines and extensions |
| Conversion rate | How well the landing page turns clicks into enquiries | Fix the page before increasing the budget |
| Cost per lead | The real efficiency of your ad spend | The metric everything else is optimised toward |
| Search terms report | The actual queries your money was spent on | Reviewed weekly, wasteful terms blocked |
| Impression share | How much of the available demand you're capturing | Tells us whether to raise budget or bids |
| ROAS / revenue | Return on ad spend for eCommerce accounts | Bidding strategy adjusted to protect margin |
You should be able to check any number we report, any day.
Campaigns run in your own Google Ads account with your billing. All history and learning stays with you.
Ad budget goes to Google directly. Our management fee is separate and fixed — we never mark up your media spend.
Most Indian buyers call instead of filling a form. If calls aren't tracked, your reporting is missing most of your leads.
We're a web design team too. Campaign landing pages get built in-house instead of waiting on your developer.
We use search term data from your ads to guide SEO — so the keywords you're paying for today become free traffic later.
Month to month. If the numbers don't work, you leave and take your account with you.
It depends on your industry’s cost per click and how many leads you need. The honest way to work it out: estimate your cost per click, assume a conversion rate around 5%, and calculate what one lead will cost. Multiply by the leads you want per month. We do this calculation with you in the audit, before you commit anything.
Usually within the first week of launch — that’s the main advantage of paid over SEO. The first 3–4 weeks are about gathering data; cost per lead typically drops noticeably from month two once the wasteful search terms are cut.
No. Your ad budget is paid directly to Google or Meta from your own account. Our management fee is a separate, fixed monthly amount — so we have no incentive to push you to spend more than you should.
In almost every failed account we audit, the cause is one of four things: no conversion tracking, no negative keywords, traffic sent to the homepage, or nobody touching the account after launch. Send us access and we’ll show you exactly which one applied to yours.
For most campaigns, yes. Sending paid traffic to your homepage means the visitor has to hunt for what they searched for, and many won’t. A focused landing page usually improves conversion rate enough to pay for itself.
Ads give you leads this week but stop when the spend stops. SEO takes months but keeps working after. If your budget allows only one, start with ads to prove which keywords actually convert — then invest in SEO for exactly those terms.
Free audit of your existing Google Ads or Meta account — wasted search terms, tracking gaps and the quickest savings available. If you’re not running ads yet, we’ll build the budget and cost-per-lead estimate instead.
Bangalore’s AI-powered digital marketing agency. We combine human strategy with the latest AI tools to deliver marketing that actually grows your business.
