Learn More Technologies is a leading software training institute in Bangalore — Python, AWS, DevOps, Data Science and more, across Marathahalli, BTM, Whitefield, Kalyan Nagar and Vijayanagar. They had strong courses but inconsistent enquiry flow. We rebuilt their growth on three channels: SEO, Google Ads and social.
Qualified enquiries
Organic traffic
Cost per enquiry
Return on ad spend
Learn More Technologies
Ed-tech / IT Training
5 centres, Bangalore
SEO · Google Ads · Social
6-month retainer
Learn More Technologies competes in one of India’s most crowded training markets, where dozens of institutes bid on the same course-plus-location searches (“Python training in Marathahalli”, “AWS training in BTM”). Three problems compounded each other:
Their website ranked for the brand name but not for the high-intent course keywords that prospective students actually search. Google Ads was running, but a wide, unstructured account meant spend leaked on irrelevant clicks and the cost per enquiry kept climbing. And social media posted regularly without a funnel — followers grew slowly and almost none converted into admission enquiries. There was no single view of what a lead cost or where admissions came from.
of ad spend was going to broad, non-location keywords with low enquiry intent
course keywords ranked on page one before we started — out of 90+ targets
of social followers ever reached an enquiry form — no funnel connected the channels
We stopped treating SEO, Ads and social as separate activities and wired them into a single enquiry funnel — each channel measured against cost per enquiry and admissions, not vanity metrics.
Built dedicated, optimised pages for each course × location (Marathahalli, BTM, Whitefield, Kalyan Nagar, Vijayanagar), added schema markup, fixed technical issues and earned local citations so the institute showed up for high-intent searches.
Keywords on page 1
Rebuilt the account into tight course-and-location ad groups, added negative keywords to kill wasted spend, wrote conversion-focused ad copy and pointed traffic to matched landing pages with a clear enquiry form.
Cost per enquiry
Shifted the content calendar to placement stories, trainer credibility, batch alerts and student results — the proof points that move a course decision — with consistent posting across Instagram, Facebook and LinkedIn.
Follower growth
Ran lead-generation and course-promo campaigns to look-alike and interest audiences, then retargeted website and video viewers — turning social reach into tracked, costed admission enquiries.
Return on ad spend
More qualified enquiries per month vs. the pre-engagement baseline
Growth in organic search traffic from course keywords
Average cost per enquiry — down 54% from ₹210
Increase in admissions attributed to digital channels
The win wasn’t any single channel — it was connecting them. SEO captured the students already searching, Google Ads covered the high-intent gaps, and social built the trust that made both convert. Every rupee is now tracked to an enquiry and, ultimately, an admission.
That’s the model we build for every client: fewer disconnected tactics, one measurable funnel, results reported in the metrics that actually pay the bills.
We build full-funnel SEO, Google Ads and social systems for Bangalore businesses — measured on leads and revenue, not likes.
