A Bangalore-based professional training institute transformed its online visibility and student acquisition pipeline through a structured SEO and paid-ads overhaul with Beta Digital Marketing.
IPEC Solutions
Professional Education & Training
Bengaluru, Karnataka
6 Months
Online Enrolment Growth in 6 months
Organic Search Traffic Increase
Reduction in Cost Per Lead
Return on Ad
IPEC Solutions is a Bengaluru-headquartered institute offering professional certification programmes in import-export management, logistics, and supply chain — disciplines where practitioner demand is growing rapidly across India’s trade corridors.
With over a decade of classroom-delivered excellence and strong word-of-mouth among working professionals, IPEC had built an enviable reputation. Yet its digital footprint told a different story: a static website ranking on page four of Google, zero structured lead-capture, and no paid advertising presence. The institute was watching prospective students enrol with competitors simply because those competitors appeared first in search results.
When Beta Digital Marketing conducted the initial audit in Q4 2024, three critical gaps emerged:
“We knew our programmes were better — our pass rates and employer feedback proved it. But when a professional in Chennai or Pune searched for import-export courses, they simply never found us. We were invisible at the moment that mattered most.”
Discoverability gap: The IPEC website had a domain authority score of 12, with fewer than 40 pages indexed and no keyword targeting for high-volume terms like “import export course in Bangalore” or “DGFT certification training.” Competitors held positions 1–5 for every commercially relevant query.
Lead-capture failure: The existing website featured a single generic contact form. There was no course-specific landing page, no enquiry tracking, and no CRM connection — meaning even visitors who did arrive converted at under 1.4%.
Paid ads absent entirely: IPEC had never run Google Ads or Meta campaigns. Competitors were capturing ready-to-enrol students at the top of the funnel while IPEC relied entirely on referrals and walk-ins.
Beta Digital Marketing designed a phased 26-week programme aligned to IPEC’s intake cycles, combining technical SEO, content strategy, targeted PPC, and conversion optimisation.
Complete site audit and remediation — fixing 140+ crawl errors, implementing schema markup for educational programmes, compressing page load time from 6.2s to 1.9s, and establishing a proper internal linking architecture across 28 rebuilt core pages.
Mapped 74 high-intent keywords across five course categories. Published 18 long-form programme guides, 12 career-outcome articles, and 6 city-specific landing pages targeting Bangalore, Chennai, Mumbai, Delhi, Hyderabad, and Pune search intent clusters.
Launched a Google Search campaign targeting 22 commercial keywords, a remarketing display campaign for site visitors, and Meta lead-generation ads to working professionals aged 24–42 in metro areas. Campaigns were split-tested across 6 ad creative variants per channel.
Redesigned four programme landing pages with course-specific enquiry forms, WhatsApp click-to-chat integration, and a counsellor-routing workflow. Connected all lead sources to a unified CRM dashboard with automated follow-up sequences via email and WhatsApp.
Measured across the six-month engagement, comparing the same period in the prior year:
Month-on-month organic sessions, sustained through content publishing cadence.
Paid online enrolments via website and paid channels, against prior year same period.
Blended across Google Ads, Meta, and organic channels by month 5 of campaigns.
From traffic to enquiry form submission on programme-specific landing pages.
Return on ad spend across Search and Display campaigns by month 4.
Commercial-intent keywords ranking on Page 1, positions 1–5, on Google India.
IPEC Solutions’ experience demonstrates a pattern common across India’s professional education sector: institutions with strong outcomes and satisfied alumni still lose prospective students to digitally-active competitors simply because they are harder to find. The solution is not to outspend — it is to out-structure.
By building the right technical foundation first, targeting the specific search intent of working professionals exploring career advancement, and connecting every digital touchpoint to a measurable outcome, Beta Digital Marketing turned IPEC’s offline reputation into an online growth engine with results visible by month two.
Talk to our team about a customised digital strategy for your training institute or educational brand.
