Way2lift — LIMRA Institute of Foreign Trade in Jayanagar, Bangalore — runs one of the city’s most practical import-export programmes, complete with live JNPT port visits and an international placement network. Its offline reputation was strong; its online enquiries weren’t. Beta Digital Marketing rebuilt the funnel across SEO, Google Ads and social.
Admission enquiries
Organic search traffic
Cost per enquiry
Return on ad spend
Way2lift (LIMRA)
Export-Import Training
Jayanagar, Bengaluru
Ongoing retainer
Search visibility gap. The site sat around page three for core terms like “import export training in Bangalore” and “import export course in Jayanagar,” while competitors held the top of page one for every commercial query.
No lead funnel. Enquiries arrived through a mix of calls, a basic form and WhatsApp, with nothing tracked — so there was no way to know what a batch admission actually cost or where it came from.
Social without a system. Posts went out, but content wasn’t built around the proof points — live shipments, placements, port visits — that convince someone to enrol, and none of it fed the enquiry funnel.
average rank for core import-export course keywords before the engagement
website enquiry conversion, with no landing pages or lead tracking in place
structured paid campaigns feeding a measurable admissions funnel
We connected SEO, Google Ads and social into a single, tracked funnel — every channel measured on cost per enquiry and batch admissions, with Way2lift’s practical USPs as the hook throughout.
Optimised the site for high-intent import-export terms across Bangalore and Jayanagar, added course and FAQ schema, cleaned up thin and placeholder content, and built a Google Business Profile to capture local “near me” searches.
Keywords on page 1
Launched tight search campaigns on commercial course keywords, added negative keywords to stop wasted spend, and routed clicks to a focused enquiry landing page instead of the homepage.
Cost per enquiry
Rebuilt the content calendar around live-shipment footage, JNPT port visits, student placements and batch alerts — the real proof points — with consistent posting across Instagram, Facebook and LinkedIn.
Social reach growth
Ran lead-gen and retargeting campaigns to career-changer and small-business audiences, with click-to-WhatsApp so enquiries landed directly in the counsellor's chat — every lead tracked to source.
Return on ad spend
Illustrative outcomes across the engagement — replace with live GA4, Google Ads and Meta figures before publishing.
Tracked enquiries across all channels vs. baseline.
Monthly organic sessions from course keywords.
Blended across Google, Meta and organic.
Direct enquiries into the counsellor's WhatsApp.
Across lead-gen and retargeting campaigns.
Commercial-intent terms on page 1, positions 1–5.
Way2lift never had a product problem — its live-shipment training and placement network are genuine differentiators. The gap was purely visibility and structure: being present when high-intent students search, and tracking every enquiry back to a source.
By wiring SEO, Google Ads and social into one measurable admissions funnel, we turned a strong offline reputation into predictable batch enrolments — the same full-funnel model we run for every client.
Talk to our team about a customised digital strategy for your training institute or educational brand.
