Genesis Clinic offers skin, laser and anti-ageing treatments in Bangalore. The clinic had skilled dermatologists and happy patients, but was nearly invisible on the Google Map pack, and Google Ads spend wasn’t turning into booked consultations. We rebuilt both channels around one goal: consultations booked, not clicks or rankings.
Booked consultations
Map pack visibility
Return on ad spend
Cost per consultation
Genesis Clinic
Skincare / dermatology clinic
Bengaluru
5-month active management
Searches like “skin clinic near me” and “acne treatment Bangalore” mostly showed nearby competitors in the map pack — Genesis Clinic’s Google Business Profile was incomplete, under-reviewed and missing the treatment categories patients actually searched for. Meanwhile, Google Ads ran broad, all-treatments-in-one campaigns pointing to a homepage with no clear next step, so clicks rarely turned into a booked visit.
Google reviews at the
start, versus 80+ for top local competitors
treatment-specific pages for
schema or search ranking
generic ad campaign
covering every treatment and no booking form
Two channels, one goal: a booked consultation
Completed and verified the GMB listing, added correct categories and service attributes for each treatment, added photos and Q&A, and fixed listing inconsistencies across local directories.
map pack visibility
Set up a simple post-visit WhatsApp/SMS request flow so happy patients could leave a Google review in under a minute — turning satisfied patients into visible social proof.
more Google reviews
Split one broad campaign into treatment-specific campaigns — acne, laser hair removal, anti-ageing, chemical peels — each with its own keywords, ad copy and a dedicated page carrying a one-step booking form.
cost/consultation
Added call tracking and WhatsApp click tracking alongside form conversions, so every consultation booked — however it arrived — could be tied back to the exact ad, keyword or search that started it.
consultations booked
More consultations booked per month vs. baseline
Growth in Google Map pack visibility for treatment searches
Return on Google Ads spend, up from under 2x
Average cost per consultation, down from ₹820
Genesis Clinic didn’t need a bigger budget — it needed to show up in the right place with the right proof. Local SEO and reviews made the clinic visible and trusted before anyone even clicked an ad, and treatment-specific Google Ads campaigns turned that visibility into consultations that were actually tracked.
That’s the model we build for every clinic client: a strong local presence backed by real reviews, paid campaigns matched to specific treatments, and every booking tracked from search to consultation — not just clicks and rankings.
Talk to our team about a customised digital strategy for your training institute or educational brand.
Bangalore’s AI-powered digital marketing agency. We combine human strategy with the latest AI tools to deliver marketing that actually grows your business.
