Fast Learning Technologies runs software training out of four Bangalore centres — Python, Java, AWS, DevOps, Full Stack and Data Analytics. Strong placements, strong reviews, but a Google Ads account spending steadily without a predictable return. We rebuilt it around one number: cost per enquiry.
Qualified enquiries
Return on ad spend
Cost per enquiry
Landing page conversion
Fast Learning Technologies
IT / software training
Bengaluru
4-month active management
Fast Learning competes with dozens of institutes bidding on the same high-value searches — “Python training in Bangalore,” “AWS course with placement,” “full stack developer course Nagavara.” Three problems were compounding at once: one broad-match account covering every course, no conversion tracking tied to real enquiries, and every ad sending traffic to the same generic homepage.
of spend going to broad, non-course-specific search terms
landing page serving 24+ different course campaigns
verified conversions tracked before this engagement
Rebuilt the account around cost-per-enquiry, not clicks
Split one broad account into tight, course-specific campaigns — Python, AWS, DevOps, Full Stack, Data Analytics — each with its own keywords, so spend followed real demand instead of guesswork.
ROAS
Built a running negative-keyword list from search-term reports — free-course seekers, job listings, competitor names — to stop paying for clicks that were never going to convert.
cost/enquiry
Replaced the single generic homepage with course-specific landing pages carrying a clear enquiry form, syllabus snapshot, and placement proof.
conversion rate
Set up tracking on form submissions and WhatsApp clicks, so every rupee spent could be tied to a real enquiry — not just a click.
enquiries
More qualified enquiries per month vs. baseline
Return on ad spend, up from under 2x
Average cost per enquiry, down from ₹450
Landing page conversion rate after course pages launched
The fix wasn’t more budget — it was structure. Course-specific campaigns caught the right searches, negative keywords stopped the leak, and matched landing pages closed the loop. Every rupee is now tracked from click to enquiry.
That’s the model we build for every training-institute client: tight campaign structure, honest conversion tracking, and results reported in enquiries and admissions — not clicks and impressions.
Talk to our team about a customised digital strategy for your training institute or educational brand.
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