Profile Salon offers hair, skin, spa and bridal services in Bangalore. Footfall from walk-ins was steady, but Google Ads spend was scattered across every service at once, and there was no way to tell whether a click actually became a booked chair.
Booked consultations
Return on ad spend
Cost per appointment
Bridal package enquiries
Profile Salon
Salon & beauty services
Bengaluru
3-month active management
Searches like “hair spa near me” or “bridal makeup Bangalore” represent very different customers — a quick weekday touch-up versus a big-ticket wedding package — but one campaign bid on all of it the same way and sent every click to the same generic homepage. Appointment enquiries came in mostly by phone and WhatsApp, none of it tracked back to the keyword or ad that started the conversation.
of spend on broad, all-services generic search terms
homepage destination for every service and price point
call or WhatsApp enquiries tracked to a source
Rebuilt the account around cost-per-booking, not clicks
Separated everyday services — haircuts, hair spa, facials — from high-value bridal and party packages, each with its own keywords, budget and messaging matched to that customer's intent.
ROAS
Set up call tracking numbers and WhatsApp click tracking, since most appointments were booked by phone or chat rather than a web form — finally connecting ad spend to real bookings.
appointments booked
Added negative keywords for "salon jobs," "how to at home," and other clicks that were never going to book a paid service — stopping the leak on the busiest keywords.
cost/appointment
Created a standalone campaign and landing page for bridal and party packages, with pricing tiers and a direct WhatsApp enquiry button — matching how brides actually shop for this decision.
bridal enquiries
More booked appointments per month vs. baseline
Return on ad spend, up from under 2x
Average cost per appointment, down from ₹350
More bridal package enquiries after the dedicated campaign launched
Profile Salon’s ads didn’t need more budget — they needed to stop treating a ₹500 haircut and a ₹50,000 bridal package as the same customer. Splitting by service and ticket size caught the right searcher with the right offer, call and WhatsApp tracking finally showed which ads earned a real booking, and a dedicated bridal campaign captured the highest-value customers on their own terms.
That’s the model we build for every salon and beauty client: campaigns matched to service and ticket size, tracked all the way to a booked chair — not just a click.
That’s the model we build for every clinic client: a strong local presence backed by real reviews, paid campaigns matched to specific treatments, and every booking tracked from search to consultation — not just clicks and rankings.
Talk to our team about a customised digital strategy for your training institute or educational brand.
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