Digital Marketing & SEO Basics

• Introduction to SEO & Internet Marketing
• Web Promotion & Website Home Page Creation
• What is SEO & How SEO Works
• Generating Traffic to Website
• Introduction to Social Media Marketing
• Need for Search Engine Optimization
• Site Design & Development – SEO Factors

On-Page Optimization

• Title, Meta Description & Meta Tags
• Heading Tags & Content Optimization
• Keyword Analysis, Density & Proximity
• Internal Link Building & Structure
• Image ALT Tags & Logo Optimization
• Header & Footer Keyword Optimization
• Robots.txt & Anchor Text
• URL Renaming & Rewriting
• Webmaster Tools Integration
• Web Page Size, Weight & Rank

Off-Page Optimization

• Search Engine Submission
• Directory Submission & Inbound Links
• Blog & Article Writing
• Forum & Social Media Optimization
• Video Optimization
• News & Press Release
• Article & Directory Links
• Social Bookmarking & Networking
• Classifieds & Viral Marketing
• Free Backlink Creation

Content & Email Marketing

• Blog Creation & Submission
• Web Page Creation
• Email Marketing
• Attractive Designs & Patterns
• Content Writing & Copywriting
• Call to Action (CTA)
• Copyscape & Duplicate Content Issues

Sitemaps

• XML Sitemap Creation
• Regional, Local & International Sitemaps

Google Analytics

• Introduction to Analytics
• Importance of Analytics for Business
• Popular Analytics Tools
• Key Performance Indicators (KPI)
• Google Analytics Account Setup
• Installing Analytics Code
• Account Structure & Settings
• Real-Time Reports

Social Media Marketing (SMM)

• Introduction to Social Media
• SMM vs SMO
• Benefits of Social Media Marketing
• Social Media Statistics
• Social Media Strategy
• Impact of SMM on SEO

Google Webmaster Tools

• Website Addition & Verification
• Search Queries Analysis
• Links to Your Website
• Keyword Reports
• Internal Links
• Crawl Errors

SEO Reports & Monitoring

• Website Position Analysis
• Monthly SEO Reports
• Google Analytics Reports
• Search Console Keyword Reports
• Link Building Reports
• Competitor Analysis Reports
• Paid SEO Monitoring Tools